The Art of Experience, Redefined
©2025 // All Rights Reserved
We Don’t Create Campaigns—We Curate Culture
SOMETHING.Agency operates at the intersection of art and luxury, curating experiences that transcend commerce and become cultural currency. We don’t just connect brands with artists—we architect moments, crafting immersive encounters, bespoke collaborations, and strategic partnerships that define industries. Every project is a developed with intent, designed to captivate, provoke, and endure.
Land Rover
Upcycled World Installation 2025
Richard Mille X Lux Magazine
Women in speed Installation
Sophie Crichton X Omni
Editions Collab & Exhibition
Fondation Beyeler X Richard Mille
ICE Exhibit (2026 Concept W.I.P)
Fondation Beyeler X Richard Mille
St Moritz Annual (2026 Concept W.I.P)
Chito X Omni
Edition Print run and Exhibit Production
Wu Yue X Omni X BMW Collaboration
Edition Print run and Exhibit Production
Richard Hambleton X Maddox Gallery
Collaboration, Curation & Production
YG X Korean Eye
Collaboration, Curation, Production (Seoul 2021)
Omar Khaleel X Dubai Board of Tourism
2025 Art Fair
DARKCIRCLE X Rory Edwards
Collaboration, Production & Installation
Richard Mille / Cast No Shadows
Desert Exhibit. Dubai 2025 (W.I.P)
Frieze 2025 / Client Installation & Activation
London 2025 (W.I.P)
SOMETHING.Agency orchestrates collaborations at the intersection of art, luxury, and culture. We don’t provide services—we engineer significance. From immersive brand experiences to artist-led collaborations, strategic cultural consulting to high-impact exhibitions, we shape narratives that don’t just engage but endure. Every project is bespoke, every detail intentional, every outcome designed to leave an indelible mark.
LUX Show X Shepard Fairy
Showroom installation & Activation